Voyage Assistant | Sofiia's Portfolio

Cochran's Q test

Research Methodology:

Participants: 28 users with varying travel habits.
Data Collection: User surveys and usability testing.
Metrics Assessed: Design appeal, ease of use, and effectiveness of key features.
Statistical Analysis: Cochran’s Q test to determine if there was a significant difference in user preference between the two design options.

Statistical Analysis:

Number of Groups (k): 2
Number of Participants (n): 28
Degrees of Freedom (df): 1
Q Value: 2.2857
Critical Value at p = 0.05: 3.8414

In order to understand the best user experience in app design, Cochran's test was conducted.

Business Model

VoyageAssistant generates revenue through:

Model subskrypcyjny

29.99 PLN/month or 19.99 PLN/month with an annual plan.

Partnerships

Collaborations with travel agencies, booking platforms, insurance companies, airlines, and railway operators.

In-app advertising

Google Ads and sponsored travel offers.

Premium features

Fees for additional services such as offline maps, multi-stage trip planning, and access to audio guides.

Promotion Channels

Social media (Instagram, Facebook, TikTok, LinkedIn).
Travel influencers as brand ambassadors.
PPC ads on social media platforms and Google.
Sponsored articles and collaborations with travel blogs.
Participation in tourism and industry fairs.

Social Media Publishing Plan:

30.05.2024 – Introducing customers to the offer (Photo) – Instagram
02.06.2024 – Promoting the app (Photo) – Facebook
03.06.2024 – Encouraging users to download the app (Photo with text) – Instagram
05.06.2024 – Showcasing app features (Video) – TikTok
07.06.2024 – User experience showcase (Video) – LinkedIn

Marketing
strategy

The marketing strategy focuses on leveraging social media platforms like Instagram, Facebook, TikTok, and LinkedIn to engage with potential customers. Travel influencers are used as brand ambassadors to enhance brand credibility, while PPC ads on social media and Google drive targeted traffic. Sponsored articles and collaborations with travel blogs further promote the brand, and participation in tourism and industry fairs helps build direct connections with the audience.

Pricing Strategy

The VoyageAssistant app follows a competitive pricing strategy to attract a wide range of users and maximize revenue. This strategy includes offering two subscription plans – Basic and Premium – to meet different customer needs and budgets.

The subscription costs 29.99 PLN per month, providing access to more advanced features than the free version, such as:

Information about souvenirs and tourist attractions – when pointing the camera at a building, its history, photos, and reviews from past visitors appear.
Trip planning – users can plan not only their trips but also daily itineraries, save addresses of places, and add events they want to attend. They can also record daily thoughts and emotions about their experiences.

Alternative Solutions on the Market

Alternative solutions on the market that compete or may compete with the above travel and translation app concept may include:

Existing travel applications
Translation applications
Booking platforms and travel communities
Apps for sightseeing and historical exploration
Extensions for map applications

Examples of apps that may compete with us:

Google Translate – language translation
Microsoft Translator – language translation
FindPenguins – travel planning and tracking
Sygic Travel – personalized travel guide
Google Maps – navigation
Tripadvisor – travel tips for hotels, tours, restaurants, and entertainment
Holiday Pirates – flight deals, hotel booking
Booking.com – hotel reservations

All About StartUp

VoyageAssistant is an innovative mobile application that facilitates travel by integrating translation, planning and access to key information about countries and cities. The main functionalities of the application include:

1) Translation into all languages of the world, including sign language.

2)A voice translater.

3) Map with information about public transport and road signs.

4) Cooperation with booking platforms (Airbnb, Booking).

5) Interactive information about monuments through augmented reality.

6) Travel planning and mobile network information.

7) Personalized attraction recommendations based on user preferences.

Target Market Persona

Kate

Kate is 20 years. She is a student and works part-time, so she prefers budget trips. Searches for the cheapest flights/buses/trains and hotels, or uses CouchSurfing. She ususally does not is no specific travel plan, but always makes a list of interesting places for entertainment. In cities, it uses public transport. She usually works alone or with a large group of friends. Not demanding, appreciates new experiences.

Peter

Peter is 36 years old. He has a wife and two children. Works full-time and has a medium budget for travel. He doesn’t have much time to plan trips, so he needs an app where he can find all the services he requires. He travels in his own car and needs GPS for unfamiliar roads. He usually prefers a relaxing vacation, so he chooses all-inclusive hotels but occasionally visits tourist attractions. He often looks for places interesting for children (such as Disneyland in Paris, etc.).

Simon

Szymon is 27 years old. Single, works full-time. Travels alone and has a large budget, doesn't spare any expenses, so he visits many places and can also choose extreme entertainment. He selects expensive hotels with high ratings, usually travels by plane, and rents a car at his destination.

Martha

Martha is 64 years old. A widow, traveling with her friend. She has two children who live in different cities. Plans to visit as many places as possible. They travel by plane, train, or bus. They are not very demanding when choosing accommodation and usually go with hotels with average ratings. At their destination, they prefer taxis over public transportation. They have a medium to high budget. They appreciate cultural experiences, so they often visit restaurants, theaters, and museums.